Top Rank Marketing

NOVEMBER 6, 2023

Every marketing strategy should include determining the best way to narrow down the total addressable market (TAM) for that particular campaign. Audience segmentation is critical for using your marketing resources effectively. What is segmentation?

Segmentation 116

Segmentation B2B Marketing Planning B2B 116

KoMarketing Associates

OCTOBER 13, 2022

As marketers and tech teams begin to explore new solutions, such as artificial intelligence (AI), new research indicates that they see it becoming a larger part of their overall strategy. About 22% claimed that AI will at least inform some of their targeting and segmentation with human input.

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Segmentation Statistics Marketing & Strategy Newsletter 208

CMSWire

APRIL 25, 2024

See how evolving tech and privacy laws are reshaping customer segmentation and marketing strategies. Continue reading.

Segmentation 68

Segmentation Privacy Marketing & Strategy Marketing Strategy 68

CMSWire

APRIL 23, 2024

Data-driven customer segmentation allows you to analyze if there are several distinct groups in your addressable market and what they are. Continue reading.

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Segmentation Demographics Analytics Marketing 56

Kabbage

NOVEMBER 15, 2016

“Marketing to everyone is synonymous with marketing to no one”. The most common challenges facing B2B marketers today is knowing who your customers are, understanding what makes them different, and figuring out how you can get them to convert. This process is referred to as segmentation.

Ideal Customer Profiles 100

Ideal Customer Profiles Segmentation Startups Gartner 100

Binary Demand

APRIL 8, 2024

Empowering precision : Market segmentation emerges as your ace in the hole. You gain precision in identifying, targeting, and engaging with your customers by dissecting your market into distinct segments. The term “market segmentation” traces back to 1956 when Wendell R. Smith first introduced it.

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Segmentation B2B Marketing Customer Satisfaction B2B 52

ClickDimensions

OCTOBER 19, 2023

Market segmentation is a powerful tool to help businesses target specific groups. By dividing customers into smaller groups, businesses can create more personalized marketing campaigns. This leads to higher conversion rates and customer loyalty. The benefits of market segmentation are numerous.

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Segmentation Buyer Personas Psychographics Customer Satisfaction 111

Tony Zambito

SEPTEMBER 6, 2016

Compounding the issue today is the prevalent use of the term buyer persona to describe customer segmentation and buyer profiling efforts. The issue I am referring to is the confusion that can surround distinguishing between customer segmentation, buyer profiling, and buyer personas today. Customer Segmentation.

Buyer Personas 100

Buyer Personas Ideal Customer Profiles Segmentation Profiling 100

Visitor Queue

FEBRUARY 25, 2024

Segmentation is one of the most underrated aspects of marketing. By properly segmenting your prospects, you can better understand your audience and cater to their needs. In fact, companies that segment their customers are 130% more likely to know their customer’s motives.

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Segmentation Leads Lead Marketing Qualified Leads 103

ClearVoice

JANUARY 20, 2019

When you consider the mass of customers who buy your products or select your services, how do you perceive them? Maybe you picture your customers as a sort of blurry amalgam; you have a general idea of who they are, but no clear image of what makes them special or different from each other. Source: B2B Content Marketing Report.

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Segmentation Top of Funnel Content Marketing Planning 86

Zoominfo

MARCH 6, 2021

When you get customer segmentation right, you not only show leads content that makes sense to them, but you get your audiences excited about buying from you. What Is Customer Segmentation? Customer segmentation is a marketing strategy that organizes buyers into groups. Behavioral Segmentation.

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Segmentation Account Based Marketing Lead Scoring Lead Ranking 204

Zoominfo

AUGUST 22, 2022

Ask any seasoned marketer and they’ll tell you that strong segmentation is the key ingredient to efficient, successful campaigns. While there is no precise recipe to segment audiences, we’re here to help you nail down the fundamentals. The marketer’s version of the chicken or the egg. An age-old question.

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Segmentation Ideal Customer Profiles Enterprise Management Marketing Automation Services 130

Marketing Insider Group

SEPTEMBER 9, 2020

Businesses looking to expand will have little to no luck focusing their efforts on the broad universe of potential customers. Instead, the key to growth comes from unlocking the characteristics that make up a specific subset of customers and prospects that are most likely to make purchases and remain loyal. What does the customer want?

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Segmentation Allocation Business Demand Generation Agencies 271

Vision Edge Marketing

JUNE 4, 2019

In today’s environment, your prospective and existing customers typically have multiple choices to meet their needs. Therefore, business success often boils down to effective market segmentation, identification, and sizing. Segmentation matters if you want to. Segmentation Takes Knowing the Lay of the Land.

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Segmentation Marketing Management Paid Search Agency Validation 155

Zoominfo

FEBRUARY 13, 2019

No matter how many times we’re told email marketing is dead, the channel continues to be an effective way to generate revenue. In fact, studies show that email marketing has a 4400% return on investment ( source ). It’s no longer good enough to send your entire customer database the same offers. What is list segmentation?

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Segmentation Email Marketing Enterprise Management Marketing Automation Services 219

DivvyHQ

APRIL 6, 2023

If you're not producing individual assets for individual audience segments, you're probably leaving a lot of conversions on the virtual table. Check out our latest article on 12 customer segmentation tools to up your audience targeting game and take your content marketing to the next level!

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Segmentation Tools Course Content Marketing 83

SmartBug Media

MAY 9, 2023

Segmentation for your email and SMS campaigns could be viewed as complicated or daunting, but it’s incredibly important. Segmentation is the process of dividing your email and SMS lists into smaller groups based on behavior, engagement, and common characteristics. Why Does Email Segmentation Matter?

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Segmentation ROI SMS Demographics 97

Leadspace

NOVEMBER 16, 2022

In the last two blogs I discussed how to discover your TAM and assign territories, and then how to determine where to focus your sales & marketing efforts by using AI/ML models to score leads and understand who is ready and able to buy your product. What makes a segment more “closeable”?

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Segmentation Campaigns Lead Ranking Classified Ads 126

Marketing Insider Group

FEBRUARY 20, 2019

Accurate segmentation is one of the cornerstones of an effective marketing campaign. Segmenting or dividing your audience into groups means that you can target messages to customers with similar characteristics and needs. The post How to Improve Customer Segmentation with AI appeared first on Marketing Insider Group.

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Segmentation Marketing AI Response Rate Relevance 216

Brandwatch Marketing

OCTOBER 31, 2023

The purpose of undertaking customer analysis as part of a business plan is to examine the consumers most likely to purchase your product or service in-depth. Brands can establish different groups of customers and the needs of those customers. Customer analysis should move through three different stages.

Segmentation 98

Segmentation Analysis Ideal Customer Profiles Effectiveness 98

Brandwatch Marketing

OCTOBER 31, 2023

The purpose of undertaking customer analysis as part of a business plan is to examine the consumers most likely to purchase your product or service in-depth. Brands can establish different groups of customers and the needs of those customers. Customer analysis should move through three different stages.

Segmentation 95

Segmentation Analysis Ideal Customer Profiles Effectiveness 95

Zoominfo

NOVEMBER 22, 2019

Account-Based Marketing (ABM) always seems like a great idea … until you get into the nitty-gritty. When confronted with the details – database management, customer account segmentation, and content creation – many companies balk and decide that perhaps ABM isn’t the right road after all. Who are your best customers?

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Account Based Marketing Segmentation Ideal Customer Profiles Work Management 218

Leadspace

SEPTEMBER 18, 2019

Marketers who use market segmentation are seeing a 760 percent increase in revenue. If you’re not already using market segmentation techniques and would like to, then make sure you’re doing it the right way. First, Let’s Define Customer Segmentation. Why Does Market Segmentation Matter?

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Segmentation Webinar Metrics Psychographics Ideal Customer Profiles 62

Martech

AUGUST 21, 2023

AI-driven segments outperformed standard segments by up to 42% on a recent head-to-head test. This result is typical for brands shifting from a rule-based approach to AI-driven segmentation. The lift tends to be even greater if no segmentation was used previously. Custom data science builders. Bring your own.

Marketing AI 96

Marketing AI Segmentation Rules Paid Search Agency 96

Act-On

APRIL 29, 2024

Lead scoring tools for marketing can help you build better relationships with prospective cusotmers. Lead scoring tools: Marketing automation Unlike lead enrichment, marketing automation tools are a must-have: your marketing automation platform is where your lead scoring actually happens. As Suzy Balk, Sr.

Lead Ranking 130

Lead Ranking Lead Scoring Marketing Automation Services Marketing Qualified Leads 130

Engagio

DECEMBER 2, 2020

Market segmentation is the art and science of identifying smaller groups in your Target Account List based on similar characteristics. Once you settle on an audience segmentation approach, put a critical eye to it. You can use this checklist to determine the viability of each segment. Are the segments large enough?

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Segmentation DemandBase Account Based Marketing Marketing Management 142

Direct Response Coach

JUNE 24, 2013

Many marketing executives like to keep things simple: Find a marketing strategy that works – and repeat. But I also recognize the importance of market segmentation – and that not all customers have the same value in terms of revenue potential. I subscribe to this approach myself – for the most part.

Segmentation 100

Segmentation Marketing & Strategy Marketing Strategy Lead Nurturing 100

Stevens & Tate

APRIL 28, 2023

Once a lead has made a purchase and has become a customer, your job isn’t over. The most successful businesses are those that turn their customers into repeat customers–and this requires you to continue building the relationships that you’ve already established through regular engagement.

Segmentation 72

Segmentation Lead Ranking Opt-out Demographics 72

Adobe Experience Cloud Blog

JUNE 19, 2020

We talk a lot about marketing challenges and, oftentimes, those challenges relate to marketers of certain maturities, industries, strategies, etc. But what is one universal challenge for all marketers? Audience segmentation. Audience Segmentation: The Great Balancing Act. AI in B2B Marketing Today.

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Marketing AI Segmentation Marketo B2B Thought Leadership 174

Unbounce

NOVEMBER 20, 2021

So you’re planning your next marketing campaign and you’ve identified your target audience. But, as you use that audience profile in your marketing plan, something might seem off. That’s why marketers like to use segmentation: organizing their audiences into different groups depending on their traits. Good stuff.

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Landing Pages Segmentation Planning Psychographics 137

Heinz Marketing

AUGUST 19, 2021

Most marketers are familiar with the Pareto 80/20 Principle. It is important B2B marketers understand which leads are lucrative and high priority versus those that are likely to see a lower return on investment. Segmentation is a great tool to help laser your focus on that magic 20%. Benefits to Segmentation.

Ideal Customer Profiles 117

Ideal Customer Profiles Segmentation Psychographics Marketing Automation Services 117

Inbox Insight

AUGUST 16, 2021

This short article identifies key shifts in gear when it comes to segmenting and targeting B2B audiences. Read on to discover how B2B marketing segmentation continues to evolve to deliver better results and return on investment. Why do many marketers scoff at the notion of mass marketing and macro segmentation?

Demand Generation 98

Demand Generation Ideal Customer Profiles Segmentation B2B Marketing 98

Marketing Insider Group

MARCH 25, 2024

Let’s face it: In the grand chess game of marketing , your marketing database is the queen. Having a marketing database isn’t just about hoarding data like a digital dragon sitting on a pile of gold. Actively using a marketing database enhances campaign effectiveness by targeting the right audience at the right time.

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Peer-to-peer Planning Paid Search Agency Marketing & Strategy 258

Marketing Insider Group

JUNE 19, 2017

We all want to get to know our customers better. If we could wave magic wands and have customers walking directly into customized products and services tailored with them specifically in mind, we would. To understand our customers better, we need systems in place […].

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Segmentation Service Product Business 207

Oktopost

MARCH 14, 2023

That’s why we’re so excited to announce Oktopost’s latest update, which enables our customers to get the most out of their advocacy programs by adding custom fields to measure specific segments of advocates. They can also group data by custom field values to create advanced reports based on custom segments.

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Segmentation Marketing Management Differentiation Demographics 75

Martech

AUGUST 22, 2022

If you’re not using segments with your Google Analytics (GA) data yet, there’s a missed opportunity for new insights and data activation that you can start using immediately. However, the real magic starts when delving deeper — looking into groups within your audience and turning data into stories with segmentation.

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Marketing Analytics Tools Segmentation Analytics Google 103

Zoominfo

FEBRUARY 13, 2019

No matter how many times we’re told email marketing is dead, the channel continues to be an effective way to generate revenue. It’s no longer good enough to send your entire customer database the same offers. That’s why email list segmentation is the key to successful email marketing. What is Email List Segmentation?

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Segmentation Marketing Automation Services Enterprise Management Work Management 130